About ABSquad

ABSquad Inc. is
the longevity tech startup building lifeGmap.

lifeGmap is a longevity AI platform that helps people over 40 — for whom health management feels overwhelming — manage exercise, nutrition, and recovery in one place. We are not a company that pushes you to exercise more — we build a system for a body that can keep moving longer.

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Company Snapshot
Entity
ABSquad Inc. (㈜에이비스쿼드)
Product
lifeGmap
Category
Longevity (healthspan) AI coaching platform
Status
Closed Beta H2 2026
Founded
2022
Headquarters
Seoul, South Korea
Founder & CEO
Jaehyun Shin (신재현)
Email
jh.shin@lifegmap.com · jh.shin@ab-squad.com
Website / App
lifegmap.com · app.lifegmap.com
Mission

The path to a healthy 100 —
for everyone.

This is not about running times. It means a body that can still walk, run, lift, recover, and begin again as you age. Instead of showing off your strong axes, we help you not lose sight of the weak ones.

lifeG Index hexagon — 6 axes
Vision

A core player in digital longevity

Digital transformation of the body

We capture biosignals and movement in real time and turn them into data across six hexagon axes.

Hyper-personalized coaching platform

An AI coach that knows your body connects exercise, nutrition, recovery, and experts.

A core player in the global healthspan market

Not faster — but together, and far.

Scientific honesty

We say we don't know when we don't, and leave medical judgment to professionals.

Balanced longevity

We never emphasize just one of cardio, strength, flexibility, diet, or recovery.

Accountability without blame

We don't blame; we guide you to one small action to begin again.

Product

What lifeGmap provides

app.lifegmap.com/myday
Web MY DAY dashboard — Ara briefing + today's workout + nutrition
MY DAY

Today's exercise, meals, supplementary work, and pain check, plus the Ara briefing — all on one screen.

Weekly plan deterministic engine

Cardio, strength support, and recovery placed automatically to fit your fitness and schedule.

Nutrition habit coaching

Track the balance of protein, hydration, and micronutrients through conversation.

Ara AI coach

Translates data into short words and action cards — review and talk it through together.

Analysis & insight

Diagnose long-term change and weak axes through fitness and nutrition hexagons.

Safety-first coaching

Adjusts intensity and type based on pain, recovery, and overtraining signals.

We are currently in closed beta. The product, company, and technology are public, while the app experience is offered to invited users at app.lifegmap.com.

S
Founder

Jaehyun Shin · Founder & CEO

AI as a 'teammate,' not just a 'tool.' One person designs, builds together with AI, and then expands into a team. lifeGmap began from the founder's own lived and practiced experience.

A blend of three disciplines — domain × technology × execution
Education
BSc in Physics · MSc in Computer Science (thesis on ontology / graph DB) · BA in Sports Coaching
Entrepreneurship
Founded ConSiderSee (VR bike 'Birch Bike') — a decade of fitness-market insight.
Domain practice
Ongoing marathons and triathlons + lost and kept off 90→68kg over four years (self bio-hacking).
Data
Trained the product on his own real data — drawn on deeply to build the early data model.

"Focusing only on cardio, my knees grew unstable; focusing only on strength, my sense of metabolism and recovery faded. Making the same mistakes in my 40s, I decided to build the coach I'd use myself. lifeGmap is the result of reducing that complexity to one screen, every day."

Solo → expansion

From a solid core, we expand into people

Done
Core — done

A full-stack product already built with AI-native productivity.

Web · app · backend · AI engineMulti-agentKnowledge graph171 movements × 8 languages
Expanding
Content · growth — expanding

Growing coaching quality with beta data as people join.

Expanding
Expert network — expanding

Certified local experts verify and reinforce the AI coach.

We build the core fast with AI and expand through people — 'solo' is not a weakness but proof of AI-native execution.

Why Now

Why now

01
Healthspan demand among 40s–50s

Metabolic syndrome, muscle loss, and joint pain begin in earnest after 40. People know they "should exercise" but not "what and how much."

02
The GLP1 era

As Wegovy and Mounjaro go mainstream, weight drops but muscle-loss concerns surge. Building healthy habits during treatment can reduce the risk of rebound after stopping — habit formation is the key.

03
The maturity of Agentic AI

With LLMs, knowledge graphs, rule engines, and the cloud now combined, it is finally possible to deliver personalized health-habit coaching as software.

Business Model

A subscription-led digital platform

An asset-light platform with no inventory and no physical locations. Revenue is led by subscriptions, with affiliate commissions as support.

Core
SaaS subscription

lifeGmap Premium — AI coaching, weekly plan, MY DAY, and analysis.

Support
Expert connection fees

Matching certified local experts with customers via the hub app, earning connection fees.

Support
Deficiency curation fees

Affiliate recommendations based on deficiency data, with a fee on purchase (no inventory, no logistics).

O2O is 'connection' — a hub app linking local experts and users

A certified local expert reviews the AI coach's notes, corrects form, and adds extra exercises; the user then continues right at home. Experts verify and reinforce the AI, and the data flows back into coaching quality.

ARPU — subscription-basedCAC — kept low via content and communityPayback period within 6 monthsKey lever = churn※ Assumptions to be confirmed through the beta
Roadmap

Korea's 40s–50s first, then global

H2 2026Closed betaCurrent stage

Web and mobile MY DAY · AI coach · validating the exercise / meals / pain loop.

H1 2027Official launch

App Store launch · premium conversion.

H2 2027Global

Freemium entry across 8 languages — aging advanced economies first.

2028Platform advancement

Expert connection · scaled deficiency curation · advancing the AI coach.

We first build paid validation in Korea's 40s–50s segment — expansion comes after.

If you have any questions,
feel free to reach out.

Already invited? Go to the app →
General
jh.shin@lifegmap.com
Partnership
jh.shin@ab-squad.com

ABSquad Inc. operates lifeGmap. lifeGmap is not a medical device or medical service and does not provide diagnosis, prescription, or treatment. If you need a medical judgment, consult a qualified healthcare professional.